Resume

EXPERIENCE

V Perfumes, Dubai, UAE— SEO Content Writer

April 2024 – Present

  • Develop SEO-driven content for campaigns, blog articles, product pages, and landing pages.
  • Research and analyze market trends, competitors, and audience behavior to inform strategy.
  • Translate and localize marketing content from English to Arabic while ensuring cultural relevance and tone.
  • Collaborate with graphic design and social media teams to develop integrated campaigns.
  • Proofread and adapt content for social media platforms (Instagram, TikTok, Meta).
  • Track content performance using Google Analytics, Semrush, and Ahrefs to adjust strategy accordingly.

Tohito Media, Abu Dhabi, UAE — Content Creator & Copywriter (Freelance)

Feb 2024 – March 2024

  • Create content concepts and copy for ad campaigns, events, and digital promotions.
  • Write and proofread Arabic and English social media captions tailored to the brand voice.
  • Strategize and optimize Instagram ad campaigns and track performance.
  • Collaborate with the creative team on ideas, scripts, and execution of video and carousel content.

Mubadra, Abu Dhabi, UAE — Translator – Arabic/English (Freelance)

January 2023 – Present

  • Translate and edit high-quality bilingual content for digital, corporate, and cultural projects.
  • Adapt written content for cultural relevance and audience understanding.
  • Provide copyediting and terminology accuracy for press releases, social media, and web content
  • Conduct linguistic research and ensure tone consistency across channels.

Sainik Trading Company, Saida, Lebanon — Communications & Social Media Manager

March 2018 – January 2022

  • Designed and executed social media strategies aligned with business goals.
  • Lead campaign ideation, content creation, community management, and customer engagement.
  • Manage paid ad campaigns on Facebook and Instagram, including audience targeting and reporting.
  • Oversee content calendars and supervise content scheduling and publishing.
  • Conduct monthly analytics reporting and adjust strategy based on performance.

SKILLS

  • Content Strategy & Copywriting
  • Social Media Management
  • SEO & Digital Marketing
  • Team Leadership & Coordination
  • Paid Ads (Meta, Instagram)
  • Analytics & Reporting ( Google Analytics, Meta Insights)
  • Bilingual Content (Arabic & English)
  • Community Management & Engagement
  • Editorial Planning & Campaigns
  • Microsoft Office Suite (Word, Excel, PowerPoint)

TRAINING & WORKSHOPS

  • Interpersonal Communication Skills – UNICEF
  • Gender-Based Violence – TDH-Italy
  • Protection from Sexual Exploitation and Abuse – ABAAD
  • BTF Database Training – TDH-Italy
  • Google Forms and Active Worksheets – SHAHD

EDUCATION

  • Teaching Diploma, Lebanese International University | 2017 – 2018
  • Bachelor of Arts in Communication Arts, emphasis Public Relations,
  • Lebanese International University | 2014 – 2017
  • Freshman in Arts, Lebanese International University | 2013 – 2014
  • Photography Course, Zakira – The Image Festival Association | 2013