Resume
EXPERIENCE
V Perfumes, Dubai, UAE— SEO Content Writer
April 2024 – Present
- Develop SEO-driven content for campaigns, blog articles, product pages, and landing pages.
- Research and analyze market trends, competitors, and audience behavior to inform strategy.
- Translate and localize marketing content from English to Arabic while ensuring cultural relevance and tone.
- Collaborate with graphic design and social media teams to develop integrated campaigns.
- Proofread and adapt content for social media platforms (Instagram, TikTok, Meta).
- Track content performance using Google Analytics, Semrush, and Ahrefs to adjust strategy accordingly.
Tohito Media, Abu Dhabi, UAE — Content Creator & Copywriter (Freelance)
Feb 2024 – March 2024
- Create content concepts and copy for ad campaigns, events, and digital promotions.
- Write and proofread Arabic and English social media captions tailored to the brand voice.
- Strategize and optimize Instagram ad campaigns and track performance.
- Collaborate with the creative team on ideas, scripts, and execution of video and carousel content.
Mubadra, Abu Dhabi, UAE — Translator – Arabic/English (Freelance)
January 2023 – Present
- Translate and edit high-quality bilingual content for digital, corporate, and cultural projects.
- Adapt written content for cultural relevance and audience understanding.
- Provide copyediting and terminology accuracy for press releases, social media, and web content
- Conduct linguistic research and ensure tone consistency across channels.
Sainik Trading Company, Saida, Lebanon — Communications & Social Media Manager
March 2018 – January 2022
- Designed and executed social media strategies aligned with business goals.
- Lead campaign ideation, content creation, community management, and customer engagement.
- Manage paid ad campaigns on Facebook and Instagram, including audience targeting and reporting.
- Oversee content calendars and supervise content scheduling and publishing.
- Conduct monthly analytics reporting and adjust strategy based on performance.
SKILLS
- Content Strategy & Copywriting
- Social Media Management
- SEO & Digital Marketing
- Team Leadership & Coordination
- Paid Ads (Meta, Instagram)
- Analytics & Reporting ( Google Analytics, Meta Insights)
- Bilingual Content (Arabic & English)
- Community Management & Engagement
- Editorial Planning & Campaigns
- Microsoft Office Suite (Word, Excel, PowerPoint)
TRAINING & WORKSHOPS
- Interpersonal Communication Skills – UNICEF
- Gender-Based Violence – TDH-Italy
- Protection from Sexual Exploitation and Abuse – ABAAD
- BTF Database Training – TDH-Italy
- Google Forms and Active Worksheets – SHAHD
EDUCATION
- Teaching Diploma, Lebanese International University | 2017 – 2018
- Bachelor of Arts in Communication Arts, emphasis Public Relations,
- Lebanese International University | 2014 – 2017
- Freshman in Arts, Lebanese International University | 2013 – 2014
- Photography Course, Zakira – The Image Festival Association | 2013